It’s the most loving, blunt, and essential advice you can give, now delivered with a touch of style. Perfect for a new driver, a child leaving home, or that friend who needs a constant reminder, this keyring says “I care about you” in the most direct way possible. And now, this iconic message comes on our premium metal bar keyring, available in three stylish finishes: classic silver, elegant gold, or bold black.
This is more than a funny gag; it’s a seriously durable keepsake. We use an industrial fibre laser to permanently etch “Don’t Do Stupid Shit” directly into the stainless steel. There are no inks or coatings, so the message is indestructible. It’s designed to withstand daily trips, rattling keys, and all of life’s (hopefully not stupid) adventures without ever fading away.
- Modern Dimensions: The bar measures 36mm x 23mm, providing a clean, modern look.
- Premium Finishes: Choose from high-quality stainless steel in a sleek silver, luxe gold, or bold black finish.
- Permanent Laser Etching: Your message is fused into the metal for a finish that will never peel, fade, or wear off.
- Finish Detail: The silver and gold versions reveal a crisp black engraving, while the black keyring features a striking silver and brass tone for a dramatic, high-contrast look.
Give the gift of practical advice and a whole lot of love, all in one premium accessory that they will carry with them everywhere. To see more gifts that speak from the heart, check out our full range of personalised keyrings .





















My son is just about to get his learners and absolutely loved his keyring!
I love it, as described and was a great gift for a loved one
I was so impressed with my order that I even rang the following day after receiving it say how much I loved it. Such awesome work. Well done and thank you! 😊